New Delhi, India - Entering a New Era in India, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the only two-wheeler company of Honda in India has announced its plans to aggressively expand its presence through India specific Brand Identity and various new launches at India’s largest automobile event Auto Expo 2012.

Aligning with Honda’s global vision and recognizing India as the center of global two-wheeler business for the coming times, HMSI has adopted Honda’s global brand slogan ‘The Power of Dreams’ in India.

Honda will expand its two-wheeler business in India and make its customers’ dreams come true by rapidly expanding production, launching cutting edge products at reasonable prices using Honda’s indigenous expertise in Research, Development and Design, and consistently delivering best quality service. The power of Honda’s dreams will continue to lead to new insights and technologies in motorcycle and other fields of mobility. Honda will spread the philosophy of ‘The Power of Dreams’ across India.

A country where a billion people carry dreams in their hearts, the spirit of The Power of Dreams will be brought alive by Honda’s India specific Brand Identity “Sach Kardenge Sapne”. The slogan expresses Honda’s vision and our intentions towards the future: ‘To share our dreams with others and make them a reality’.

At the Auto Expo, HMSI gave a glimpse of its upcoming product strategy by unveiling 7 new India specific two-wheelers across all motorcycle and scooter segments. These include the much-awaited 110cc mass motorcycle Dream Yuga, sporty performance motorcycle CBR 150R, new 2012 model of CB Shine, new 2012 model of CBR 250R (new color) in mass production motorcycles; New 2012 model of Dio in automatic scooter and VT 1300CX, new CBR 1000RR Fireblade in big bikes portfolio.

Source: http://world.honda.com/news/2012/c120105New-Products-Delhi-Auto-Expo-2012/index.html

Bikes, Motorcycles, Scooters & Two Wheelers