Vespa Motor is a company that has worked ever since its founding to build products defined by Vespa is an Italian line of scooters manufactured by Piaggio. A Vespa is not just a scooter. It is one of the great icons of Italian style and elegance, and with more than 16 million units produced, is well known throughout the world. For more than 50 years, Vespa has fascinated millions of people and given the world an irreplaceable icon of Italian style and a means of personal transport that has become synonymous with freedom. It now falls under the umbrella of the Piaggio Group.

Vespa scooters have been known for their painted, pressed steel unibody which combines a complete cowling for the engine (enclosing the engine mechanism and concealing dirt or grease), a flat floorboard (providing foot protection), and a prominent front fairing (providing wind protection) - into a structural unit as well as a singularly endearing and enduring shape.